Social Content Management is extremely important to the success of small businesses these days. If you want local citizens to find you and choose you over larger big box stores, you have to take control of your social content and use it to market your company.
Using social media venues to market your company has many benefits like;
• Low Cost, High Reward
Compared to traditional commercials and advertising Facebook, Instagram, Twitter, and Linked In marketing is incredibly cheap. Yet, despite its low cost it reaches more consumers than any other platform. You can get the best ROI while staying within your advertising budget if you invest in creating a good Social Content Management strategy.
• Geo-Target your Potential Customers
With most traditional advertising avenues, your ad will reach random pockets of consumers in hopes of reaching a few people that may be interested in your product. Social Media is more efficient in that you can target customers that have the highest potential to be interested in your company. You can customize who sees your content by age, gender, income, and keywords ensuring that you are reaching consumers who are most likely to shop with you.
• Personal Interaction with Customers
People miss the days of Mayberry and knowing your neighbor and drycleaner. While we can’t make the world smaller, we can reach customers inside their homes, get to know them, and answer their questions personably and promptly. We can do this through an active Facebook, Twitter, Instagram, and Linked In account that posts engaging content, discusses local events, and responds to customer comments in a timely manner. This will make your customers feel like you care, and encourage them to come meet you in person.
• Become a Household Name
Make your company the company everyone in town knows. Use your content on social media to get to know the locals in your area, be involved in local events, and show that you are truly a part of the community.
• Share Information with your Customers Faster
If you’re having a sale, a giveaway, or a competition then Social Media is your best friend! Give your customers in-depth to-the-minute updates on sales, new items in the shop, or new recipes on the menu to encourage them to come straight down to your business and to take advantage of the new thing you’re offering them. You won’t have to plan it months in advance and hope all the right people see the ads, when your customer base is already ready and watching for new information on Social Media.
• Higher Conversion Rates
Seeing a company or product on a regular basis on social media has proven to create higher purchase rates and customer retention for small businesses. If people see it on their phones and computers every day, they are being targeted over and over again until they make a purchase, and then the cycle starts over again.
• Increase Website Traffic
If potential customers see you on social media, they are more likely to visit your website, increasing your website traffic and potential sales and calls from your website.
Social media is hands-down the best way to reach your customers and keep them engaged with your company. This can become time consuming, or difficult if you aren’t used to using the different social media channels. That’s where we come in. At nj.digital we specialize in helping small businesses get the best ROI when it comes to Social Content Management. We can help you geo-target your customers, post on your social media regularly, and become a known name in your community. Call us today to find out what would work best for your business!