As detailed in a statement released by Facebook founder Mark Zuckerberg, the social media giant has revamped its post, video and photo ranking system that dictates the content that appears in users’ newsfeeds. Zuckerberg has announced that the new algorithm will be prioritizing posts by family and friends, leaving public content – courtesy of small businesses – in the dust.
You’ll start seeing more posts from friends that have spurred lively debates in the comments and in turn, less cooking videos from brands and publications. This is part of Facebook’s effort to help people spend time on the site in a more meaningful way. According to Zuckerberg, “Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”
What does this mean for your company’s Facebook page? Public content, such as posts from businesses, brands and media will be scaled back considerably. However, there is a way to ensure your fans will still be readily exposed to your posts.
Your Facebook friends and followers will now have the ability to turn on notifications and “see first” preferences for your posts. When they turn on these notifications for your page, they’re telling Facebook that they still want to see your content. Therefore, your posts will still show up first for them on their timelines. So go ahead and create a post letting your fans know about the change and how easy it is for them to remain connected! Why not throw in a giveaway or coupon code to sweeten the deal? Something along the lines of, “Be sure to click “See First” for our posts for your chance at $5 off!” is a sure-fire way to keep your company at the forefront of their newsfeeds – and minds.
Are you still a bit unsure how to navigate Facebook’s new algorithm change? Give the social media experts at nj.digital a call and get your followers back on track today.