NJ Business Owners Beware – How Google’s Pigeon Update Affects Local Search

NJ Business Owners Beware – How Google’s Pigeon Update Affects Local Search

Google regularly changes its algorithms in order to provide users a more enhanced search experience. What exactly is the Google Pigeon Update? It’s all about location, location, location.

Google has always relied on location and distance as two of its major factors, but the Pigeon Update goes a step further by altering the local listings in the search results. As such, local directory sites get preference. For example, if you were to google “pizza places near me”, you’ll see that Google has switched to a local 3-pack as opposed to 7-10 businesses in the local pack. Beneath them, within the top few results you’ll see variations of “The Best 10 Pizza Parlors Near YourTown”, rather than individual pizza websites near you.

What does this mean for local NJ businesses? Google’s Pigeon Update heavily leans towards local directories in which customers have contributed feedback content on sites such as Yelp and BBB. Here are a few tips to help ensure your establishment ranks among the top spots.

  • Track Your Local Ranking

Keep track of your local rankings and be aware of any fluctuations. Although it may be difficult to act proactively as opposed to reactively in the rankings game, it’s important to stay on top of it and to address and correct any major changes that arise.

  • Get Ranked in the Local Pack

Categorize your business accurately by making sure your name, address, and phone number are accurate on your website. Google will also look at relevant keywords used in the page content, including the keyword in your business title, improving your link signals, on-page signals and review signals. All of these will help you rank among the local 3-pack.

  • Get Listed in Online Directories

Getting listed on sites such as Yelp, Citysearch and Merchant Circle increases your chances of being seen. Getting your sites ranked is crucial to landing listings in relevant business directories.

According to Google, roughly four out of five consumers use search engines to conduct local searches, yet many small businesses have not claimed a local business listing online. At nj.digital, our Local Listings plan ensures that no matter where a customer finds your business, they will be seeing correct and consistent information. Don’t miss out on the huge opportunities that await – consult with nj.digital today.

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