Overcoming Facebook’s Anti-Ad Algorithm Change

As detailed in a statement released by Facebook founder Mark Zuckerberg, the social media giant has revamped its post, video and photo ranking system that dictates the content that appears in users’ newsfeeds. Zuckerberg has announced that the new algorithm will be prioritizing posts by family and friends, leaving public content – courtesy of small businesses […]

NJ Business Owners Beware – How Google’s Pigeon Update Affects Local Search

Google regularly changes its algorithms in order to provide users a more enhanced search experience. What exactly is the Google Pigeon Update? It’s all about location, location, location. Google has always relied on location and distance as two of its major factors, but the Pigeon Update goes a step further by altering the local listings […]

Use Mobile to Leverage Sales this Holiday Season

Consumers are attached to their mobile devices as if it were a permanent extension –interacting with their digital companion 13 times each hour, foreshadowing vast opportunities for mobile focused advertising during the fast approaching holiday season. So, how do you overcome the challenges of mobile measurement for brand awareness and growth in sales? Google met […]