Overcoming Facebook’s Anti-Ad Algorithm Change

As detailed in a statement released by Facebook founder Mark Zuckerberg, the social media giant has revamped its post, video and photo ranking system that dictates the content that appears in users’ newsfeeds. Zuckerberg has announced that the new algorithm will be prioritizing posts by family and friends, leaving public content – courtesy of small businesses […]

Google’s Latest Local App, ‘Bulletin’ Breaks Boundaries

Google has introduced a new app which serves as the latest leg of the company’s push into hyperlocal content. Bulletin, which allows anyone to publish local news stories and events happening in their area, is designed to make it effortless to tell the stories that aren’t being told (via SearchEngineJournal.com). Additionally, it gives local media […]

NJ Business Owners Beware – How Google’s Pigeon Update Affects Local Search

Google regularly changes its algorithms in order to provide users a more enhanced search experience. What exactly is the Google Pigeon Update? It’s all about location, location, location. Google has always relied on location and distance as two of its major factors, but the Pigeon Update goes a step further by altering the local listings […]

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