What is Audience Targeting and How it Can Work for Your Local Business

What is Audience Targeting and How it Can Work for Your Local Business

What is Audience Targeting?

Using the Google Display Network we send your advertisements to websites your potential customers visit. We determine who your potential customers are through analysis, and then target them by age, gender, income, keywords, and websites they visit. We have experts who are Google Analytics Certified that work one-on-one with you to make sure that no ad spend is wasted.
This means, the people who are most likely to buy your products will be seeing your ads all over the internet.

How it Can Work for You

One of the ways you can target your potential customers is by geography. If you have a locally owned business, you can put your ads right in front of everyone in your area. You can also narrow it down to the hobbies and interests of your potential customers.
For example: If you’re a surf shop in the Jersey Shore, we can geo-fence the area you’re in, and target surfers.

The things we can target include;shutterstock_402677080

  • Geography 
  • Geo-Fencing 
  • Demographics
  • Site Re-targeting 
  • Keyword Search Re-targeting 
  • Device Targeting 
  • Contextual Targeting 
  • Behavioral

This can work for you because it

  • Limits ad waste
  • Is highly efficient
  • Is tailored for your company and customers

You can find out more about nj.digital’s Audience Targeting and contact us today to see what we can do for you!

 

 

 

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