Pay-per-click ads, also known as PPC advertising is a powerfully valuable way to snag the attention of potential customers and generate leads. If done wrong, however, PPC ads could wind up being a tremendous waste of money. How do you ensure your efforts are worth your while?
Drive Users to a Landing Page
One of the biggest mistakes businesses make during PPC campaigns is providing users a link to a generic homepage. The goal of PPC is to drive potential customers to a landing page that is specific to what the ad is promoting.
Provide Relevant and Easy-to-Find Information
It’s important to ensure the message you’re sharing matches the intent of the user’s search. They have clicked on your ad for one reason – to find the answer to their specific problem. If information is buried, cluttered or difficult to spot in any way, odds are you’ve already lost a conversion.
Click to Call and Form Fills
Providing a click to call option and/or a form fill makes it easy for the user to get more information on your promotion. Getting individuals to click on your PPC ad isn’t enough to generate new business unless they take the next step. In turn, making this easy for them to do is critical.
Here at nj.digital, our PPC department is staffed with a team of Google AdWords Certified specialists who will ensure your money is being spent in the most efficient way. By focusing our marketing strategy on areas you identify as priority, we can help you reach a wide range of customers.
With our digital dashboard, you will be able to track the results from day one and watch as keywords become customers. Contact us for more information today!